Wednesday, June 3, 2026
3:00pm – 4:15pm Eastern
Click Here to Register (no recording): $85
Click Here to Register (recording included: $125
Mid-level donors often fall into the fundraising “blind spot”—too big for mass emails, not quite major gift prospects. But this powerful group holds enormous potential for increased giving, long-term loyalty, and leadership support. In this dynamic, one-hour online session, you’ll learn how to identify, engage, and steward your mid-level donors with intention and creativity.
Monthly giving is one of the most powerful tools in a fundraiser’s toolkit — and mid-level donors are often your best prospects. In this webinar, we’ll cover how to launch or optimize a monthly donor program that doesn’t just collect gifts but builds long-term relationships. From naming your program to messaging the impact, you’ll leave with concrete steps to convert annual donors into sustaining partners.
We’ll explore what makes these donors unique, how to tailor your cultivation efforts without overwhelming your team, and practical strategies you can implement immediately to move donors from occasional supporters to deeply connected champions of your mission.
Perfect for development professionals, donor engagement staff, and nonprofit leaders ready to unlock the next level of their fundraising strategy.
Format: Online Webinar
Audience: Nonprofit fundraisers, development staff, donor engagement managers
AGENDA
- How to Move the Needle: Data, Donor Journeys & Monthly Giving Programs
- How Do You Define Mid-level Donors: Typically $500–$1,000+ annually (varies by organization size)
- Why This Segment Is Strategic: Hidden gems for major gifts and retention
- What Are Traits Of Mid-Level Donors
- Why They Often Are Overlooked — and Why They Shouldn’t
- How to Focus on a “Tiered Stewardship” Approach: Light Lift, Big Impact
- What Makes A Mid-Level Donor Feel Valued (vs. transactional)
- What are Key Strategies To Employ
- How to Automate Touchpoints Without Losing Personalization
- How to Segment Your Database to Identify Mid-level Prospects For Monthly Giving
- Why Monthly Giving Matters: Predictable Revenue, Higher Retention, Lifetime Value
- Framing The Ask: How to Position Monthly Giving as An Upgrade, Not a Downgrade
- Tips for Launching or Refining a Monthly Donor Program